TVS Motor Goes Premium in North Africa: Apache RTR 310 Debuts in Morocco

TVS Expands "Global Premium" Strategy; Targets Morocco’s Growing Performance Biking Segment

Expanding its international footprint, TVS Motor Company officially launched its flagship naked streetfighter, the Apache RTR 310, in Morocco on March 29, 2026. This move is a strategic pillar of TVS’s plan to dominate the premium mid-size motorcycle segment across the African continent, moving beyond its traditional stronghold in the "commuter" markets of Nigeria and Kenya. The launch took place in Casablanca in partnership with Schneider Motors, the authorized distributor for TVS in the region.

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