Performance Simca Advertising

About Simca Advertising

Simca Advertising Limited is a provider of advertising services, with a focus on out-of-home (OOH) media. The company offers a range of advertising formats in public spaces, including hoardings, gantries, bus panels, bus shelters, kiosks, utilities, and vinyl signage, along with digital out-of-home (DOOH) displays and event-based campaigns. It provides end-to-end campaign execution services, including media planning, location selection, and advertisement display across public spaces. The company operates a portfolio of over 100 OOH media assets, including static and digital displays, primarily located across high-traffic areas in Mumbai. These assets are operated through lease or sub-lease arrangements from promoters and third parties. Simca Advertising primarily operates in Mumbai and Maharashtra, serving clients across sectors such as real estate, entertainment, fashion, insurance, advertising agencies, and government organisations. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Purchase and installation of light-emitting diode (LED) screens — Rs 12.72 crore Funding for strategic collaboration with Capital World Media Services Private Limited (CWM) for monetisation of 20 LED digital advertising screens — Rs 5 crore Incremental working capital requirements — Rs 23.5 crore General corporate purposes

Subscription Figures