Performance Amagi Media Labs Limited

About Amagi Media Labs Limited

Amagi Media Labs is a software-as-a-service (SaaS) company that provides cloud-based technology for video streaming and advertising in the media and entertainment industry. The company’s platform enables content providers and distributors to upload, manage, and deliver video content over the internet across devices, such as smart televisions, smartphones, and applications. It supports live, scheduled, and on-demand content delivery and integrates workflows for production, preparation, distribution, and monetisation. Amagi also provides advertising technology that allows targeted advertisement delivery and performance measurement. Its offerings are organised into three business divisions: Cloud Modernisation, which supports the transition from on-premise broadcast systems to cloud-based operations; Streaming Unification, which enables multiple OTT business models, including subscription-based, ad-supported, and free streaming; and Monetisation and Marketplace, which supports advertising and content syndication. The company operates through a cloud-native platform and serves content providers, distributors, and advertisers across more than 40 countries. Use of proceeds: The IPO consists of both a fresh issue and an offer for sale (OFS).​ Net proceeds from the OFS will go to the respective selling shareholders, while the net proceeds from the fresh issue will be utilised for the following purposes:​ Investment in technology and cloud infrastructure — Rs 550.06 crore. Funding inorganic growth through unidentified acquisitions. General corporate purposes.

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